BDMetrics Appoints Matt McLaughlin as GM of its Interactive Media Business

FOR IMMEDIATE RELEASE — Baltimore, MD June 7, 2007.  BDMetrics, Inc., the leading provider of You Based™ personalization technology for B2B communities, today announced that former Advertising.com and Double-Click exec, Matt McLaughlin will lead its Interactive Media Business.

McLaughlin comes to BDMetrics with an extensive background in building interactive media businesses including the launch of Advertising.com's performance-based search marketing product, and the growth of its display advertising, affiliate and e-mail marketing products to a $1 million-per-month business.  A graduate of Cambridge University and the US Naval Academy, and a former submarine warfare officer, McLaughlin has also worked at Los Alamos National Laboratory and for the Oracle Corporation.

Rick Geritz, CEO of BDMetrics commented, "Matt brings the proven skills and expertise to build our vertical industry products spanning search, Interactive advertising and lead generation tools, and drive exhibitor and supplier returns in the highly demanding ROI and performance-based marketing arena.”

McLaughlin's will lead the company's fast growing B2B interactive media business including its Market365™, Face2Face Interactive™ and EventKeywords™ lines.

"I am very excited to be joining such a dynamic company with such tremendous opportunities," said McLaughlin. "The potential for BDMetrics is phenomenal — and I'm looking forward to expanding our interactive media footprint and building our customer base."

About BDMetrics -- BDMetrics is the creator of You Based™ personalization technology for leading trade shows and associations. This personalization technology customizes the entire event around the unique needs and interests of all participants and extends business relationships and interaction 365 days a year. The technology drives attendance, increases exhibitor participation, facilitates relevant business relationships and ensures positive constituent ROI. BDMetrics partners with leading tradeshow owners and associations to redefine and elevate the value of the face-to-face business experience and converts their communities into commerce.

Event organizers looking to build personalization into their events and drive more ROI can contact BDMetrics at info@bdmetrics.com or +1-410-402-1028.